The United States “subprime crisis” to the hardware industry influence
“Scrap iron reduction!Descending incredible!”Yesterday afternoon, East Chen Gang, Lu sister intends to collect scrap metal to sell, the results of 3 consecutive rag even catty 0.4 yuan not willing to pay, and a month ago, scrap metal to sell 1.7 yuan / Jin, tattered king also want.
A piece of waste industry.
The day before yesterday, Ms. Cheng will be accumulated old newspapers to sell, the results for one day, did not see rag.Yesterday finally found one, the other is claimed, waste newspaper has been cut to 0.6 yuan / kg, and the waste paper purchase price Ceng Gao to 1.1 yuan / kg.”The market is not good, I had two days not to do business.”East Chen Gang area designated waste recycling old master told reporters, copper before purchase price reached 28 yuan / kg, but now only 11 yuan / jin of unmanned; scrap iron was sold to 1.8 yuan / Jin is normal, now 0.5 yuan / Jin are difficult to sell, waste station also claimed that as long as the angle and the like. Iron, iron and the like to want; scrap before 8 yuan per catty to sell, now 3 yuan to sell.
Business is so bad. “!Don’t know what’s going on?”Dingyuan Road station waste boss straight sigh, some scrap prices had fallen to the level 2003, but still down.The purchase price is too low, the seller will not; but if up, their sacrifice.Such as cardboard, he had received 0.5 yuan / Jin, now only sold 0.4 yuan / jin.
The boss likes to say “cheap hardware”
Yesterday afternoon, the reporter came to Mount Jiuhua crossing a hardware store, the shopkeeper Sister Zhang is on the telephone, “now the price down, cheap!”According to her, many hardware plumbing equipment purchase price and retail price down, such as a rod (20 kg) to 120 yuan previously, now sells 106 yuan only, the price dropped 12%, and all of this occurs in less than two months.In addition, wire, nails, copper handles, galvanized pipe, the price down.
Subsequently, the reporter visited the nearby shop windows, plumbing equipment store and Baowen decorative city and Anhui big market, discovery and family is closely related to the faucet, triangle valve, plastic-steel windows and doors of the price has not reduced, steel, aluminum alloy doors and windows have very little price drop.
Price fluctuation has little influence on the people temporarily
“The raw material prices, is mainly affected by the financial crisis and the surrounding economy influence.”According to the China Futures real manager introduction, nearly two months come, commodity to weaken, crude oil price per barrel from $147 down near “cut”.At present the reduction tide spread widely, such as edible oil and other agricultural products prices can be lower.
Deputy to the National People’s Congress, Wahaha chairman Zong Qinghou 2010 NPC and CPPCC proposals and suggestions.
A: suggestions on further adjusting the structure of national income allocation, in order to stimulate domestic demand, promote economic development several suggestions
At present, the world economy has not completely to show signs of recovery, particularly in Europe and the United States more difficult recovery.Because the implementation of the high welfare, high taxation policy, dry with do not do almost no big difference, thus the lack of wealth creation motive.The United States implementation of the virtual economy, cannot solve obtain employment problem, despite its current proposed to restore the entity economy, expansion of export, but also is not short-term can be realized, therefore, our economic growth, could no longer rely on European and American consumption we export to Europe and the United States, and, in the future for its own interests, sure will create more trade friction to restrict our export.For this, our economic growth way must rely on stimulating domestic demand to develop, and we also have the ability to stimulate domestic demand development.China has a population of 1300000000, more than the population of Europe and the United States, if the domestic demand for high-speed development, two, thirty years should have no problem.In 2009 we in the Party Central Committee, the State Council leadership, the efforts of people across the country, to achieve 8.7% GDP growth outstanding achievement, is also the country took home appliance subsidy, subsidy, relax policy such as car loans to pull domestic demand is made, but we also should see, only these three measures can not be sustained stimulating domestic demand, maintain a healthy economic growth.Because it is a car or home, after all, is durable consumer goods, short period will be saturated, due to housing prices high, ordinary people can not afford housing, and housing are real people rely on bank loans in the store room profit generated by the false prosperity, and no real consumption.So if you want to keep healthy sustainable economic growth, or from the stimulating domestic demand to stimulate domestic demand, but also need to adjust the national income structure to begin.Now to further increase the people can control income, improve people’s consumption ability, stimulating domestic demand, put forward the following recommendations:
1, improve the income tax cutoff point to 5000 yuan
In order to improve old people income, must increase income tax threshold to 5000 yuan.Although since reforming and opening the country constantly improve people’s income, but due to rising prices, coupled with a transfer tax is relatively low, and people’s income increase offset, actual common people income level did not improve much.Some experts say the tax threshold raised to 5000 yuan is to favor the wealthy are unfounded.In fact the rich on 2000 yuan or 5000 yuan tax income tax no matter, while the majority of wage-earners can get 5000 yuan income without taxation, is to get the hands of their real income, is really can go to consumer.It can also gradually train a number of middle class, so that people living standard has been improved at large.With the level of economic development, adjusting tax should also improve much more space.As far as the threshold increases most wage-earners without taxation, state income tax, a few blocks actually is only the surface phenomenon, if reduce the income tax increase in consumption, increasing employment opportunities, promote economic growth, other business tax, value added tax, enterprise income tax base expanded, increasing tax may be reduced more than, say the people rich, national relief is also less, financial expenses are reduced, it is benefit is more than fraud.
2, reduce the tax burden of enterprises, make enterprises increase the income of staff, increase scientific research investment and technical reformation strength, speed up the adjustment of industrial structure
Reasonable distribution of a reasonable structure of national income allocation based.Recommendations for the state enterprises in the lowest income standard addition to employees to increase income portion may be in the income tax within 5% deductible, allow enterprises to have the ability to allocate in which enlarged the income of employees, while allowing companies for research into technological innovation fund in 5% income tax within deductions, allow enterprises to strength, enthusiasm for technological transformation, accelerate the adjustment of industrial structure and the upgrading of products, to promote enterprise development.At the same time, the development of the enterprise, expanded tax base, tax not only will not reduce, but will increase.For example, initial stage of reforming and opening, our country on joint venture two halved from three tax policy and the 15% income tax policy, tax is an annual increase rather than decrease is an example.
In 3, raising the price of agricultural products, increase the income of farmers
Current “3 farming” the key of the problem is produce price is low, farmer income is low problem.Therefore must pass raise produce price to increase farmer income, eliminate the industrial and agricultural product price “price scissors”, let farmer and when workers life as good as before it was willing to be a farmer.To solve the problem of agricultural product prices, we must first solve the outlet problem of agricultural products, one is to give aid to accelerate the agricultural products processing enterprises development; two is to encourage more exports of agricultural products, reduce the import of agricultural products; three is to guide the scientific farm, raise produce crop and quality; four is to give a farmer to cultivate, breed information guidance, in order to avoid excess production, cheap is hurt farming, even sell do not drop loss.
In 4, will 3 farming subsidies concentration is used in the construction of new socialist countryside.
Now for the “three rural” subsidy policy many, very casual, and through the layers of exploitation, real to the hands of farmers subsidies and not really all in place.This year, a central file to support farmers building as expand inside needed significant move, therefore, suggest that the government will focus on the use of agriculture subsidies policy to the construction of new socialist countryside in subsidies to farmers to build.Because of the hard life in fact is also to a suite, but at present the farmer living condition is too poor.Want the government to encourage rural use of moorland, barren mountain, according to the planning and construction of a new countryside, the original occupation of arable land vacated rehabilitation, the state directed around the economic income level to formulate the corresponding standard to execute farmland reclamation subsidies and housing subsidies, a spur economic development, but also to improve the living conditions of farmers, changed rural face.
5, the people’s livelihood engineering not only to benefit all the people, but to focus to solve low income group problem
Thirty years of reform and opening up, Chinese people’s living standard has been greatly improved already was the fact that does not dispute, but there are some of the poverty of low income groups.The cause of these poverty causes in addition to remote areas because of natural condition is extremely bad, great part due to the serious illness and cultivate their children read university produced by poverty, so the state relief should be this group.Many of the current policy is the GSP, because national financial resources is limited, and the real difficulty not relief in place, and could not solve a problem truly, recommendations for future national policies have relief standard, use the money really need relief groups.
6, issue one trillion coupons, comprehensive and stimulating consumption
A year of in the past, the recovery of the real economy is relatively slow, main reason is the domestic consumption to start is still weak, rely on the taxation policy to stimulate consumption is not enough.Accordingly, proposal country issued one trillion coupons, given the low income groups, within one year of use, and in 3: 7 ratio and RMB apply, also is the purchase of merchandise spent 100 yuan can use 30 yuan coupons, 70 yuan, so can pull 3.3 trillion consumption.This allows all the recovery, and solved the problem of employment, employment after the income will increase consumption, this will increase $5 of revenue, state estimation and collected more than 500000000000 tax.So all of a sudden economy, but in fact not much money, the consumer vouchers and allow only domestic enterprises and banks to return, exchange, this is also true for the development of domestic enterprises.
China’s “luxury” ability
Luxury, was a very scary name.From a global perspective, the use of luxury (i.e. international brand-name consumer goods, such as clothing, luggage, shoes etc.), Chinese is the emerging groups, but this group purchasing power and desire to buy is very powerful.Only two reasons, first, they have faith in the quality of goods; second, luxury goods quality and customer service to afford them.
Luxury, was a very scary name.Be industrious and frugal in traditional Chinese context, it’s another name is prodigal.But then we know, luxury features not only confined to the black sheep, but also improve the quality of life, improve the quality of life.Luxury and therefore got rid of “rich exclusive” identity, gradually into the homes of ordinary people.
From a global perspective, the use of luxury (i.e. international brand-name consumer goods, such as clothing, luggage, shoes etc.), Chinese is the emerging groups, but this group purchasing power and desire to buy is very powerful.According to the report, during the financial crisis, many foreign luxury stores are substantially discounted sales to Chinese customers, results from Chinese cabbage to panic buying momentum galloped away, many international famous cleared.These panic buying them, many wage-earners.Many foreigners are Chinese customer “rich” intimidated by, many Western media have also learned to “struggle”, says “only China can save the world”.
Go overseas to buy expensive things, in the Chinese traditional consumer seems unbelievable.We buy things in the habit is a try after the elements of new, before checking out and looked at it again and again.Although there is a “three pack” provisions, but still have to take this “program”, is afraid return business word, or errands.However, these abroad “shopping guest” why so much courage?Only two reasons, first, they have faith in the quality of goods; second, luxury goods quality and customer service to afford them.
A regular in the shopping abroad friend said, in addition to the price of luxury “overbearing”, other aspects are very “”.Take the customer service, luxury generally “warranty”, many luxury dare “life-long warranty”, some luxury goods for replacement period grow beyond our imagination, but up to 24 months.In handling customer service issues, luxury business services also tends to be “good” beyond our imagination.
As for the “return”, a luxury certificate but virtually no mention of.My friend often buy luxury, never thought this problem: “since bought, since love, why to return?”It seems, luxury businesses and consumers have a common logic: because to love to buy, buy will not be a problem, so, there is no return.Perhaps because of this, “luxury not return” became “international practice”.News of the total 2 pages, the page first 12
On the professional market and interactive e-commerce development
In recent years, in the face of chain management, e-commerce and other modern marketing methods and the rapid development of foreign congener market rapid rise, Zhejiang saves professional market in spite of the total turnover continued to steadily grow in quantity, but the market will appear in varying degrees of decline phenomenon, difficult management market unabated.
In addition, most professional market management, management, credit and other aspects of the inherent weaknesses, make professional market this marketing way appeared to never had had “predicament of development”.In the province of Zhejiang to take a new road of industrialization, professional market whether reproduction important booster effect, has become one of the focus of public concern.
A further development, the professional market lies in the system innovation
Since reforming and opening, Zhejiang consists of a main agricultural provinces development becomes the throughout the country’s important manufacturing industry base, economic comprehensive strength of the country by 1978 twelfth jumped to fourth, largely due to the emergence and development of the professional market.By the end of 2004, complete province shares 4049 commodity exchange markets, the total turnover of 638400000000 yuan, an increase of 14.17%; an increase of 14.17%; to further expand the market scale, annual turnover exceeding 100 million yuan commodity trading market 497, clinch a deal amount 545780000000 yuan, occupy complete province commodity trading market turnover of 85.5%.Yiwu China Commodity City and Shaoxing China Textile City in 2004 turnover reached 26687000000 and 25820000000. 7.5% and 5% year-on-year growth, continue to maintain the same market in the turnover in the first position.It can be said that in Zhejiang before the medium in the process of industrialization, the professional market not only plays a promoting enterprise product sales and industrial upgrading of the important carrier, but also greatly promote the rural industrialization, commercialize, town to change a course, increase local finance income, the rich local masses.Especially the market and industry linkage development produces a strong industrial distribution capabilities, but also to the rapid growth of regional economy.
In the professional market for more than 20 years of development history, discover not hard, professional market and industry characteristics between the linkage development of Zhejiang regional economy is the most important characteristic.Whether Yongjia button industry, Yiwu daily, Yuyao plastic industry, Jiashan wood, Yueqing the development of low-pressure electric equipment, or the Shaoxing textile industry, Yongkang hardware industry, leather industry in Haining, Shengzhou, Linhai glasses necktie industry industry rise, can find “industry and market, rely on each other for common development.” mark.Trace to its source, Zhejiang saves professional market to the rapid rise and Peng Bo development reasons, mainly lies in its adaptation to the small and medium-sized enterprise as the main body of the professional industrial zone lower marketing and cooperation cost need.
However, the professional market in Zhejiang province has experienced more than 20 years of prosperity and development, also has exposed many problems: the market positioning of the lack of personality, repeat construction the phenomenon is serious; the majority of the small size of the market, class is low, the overall quality is not high; function of the market is not perfect, the business environment is still not ideal; the first of the advantage of the system tends to weaken, regional competition is intense with each passing day, market growth is weak stamina etc..With the deepening of economic system reform and economic structure optimize upgrade, especially after joining the WTO circulation is comprehensive and open, so that the professional development of the market is facing a severe test.Market system has its own inherent laws of evolution, namely a market system has been another lower transaction costs market system replaced.Modern market organization theory suggests that: with professional market dominant commodity circulation system is generally applicable to industrialized initial stage with classic market economy feature of the economic structure and the large volume of commodity structure.Since the nineteen ninties, due to the rapid development of information technology, especially the integration of the information technology, the chain storage and in the market to buy a new retail formats and network transaction appearance and the popularization, further exacerbated by the traditional professional market development crisis.This crisis is one of outstanding performance, is the market constant quantity reduction, Zhejiang province professional market jumped in 1998 on the 4619 top, decreased year by year.In 1999 decreased to 4347 in 2000, with on year keep balance (4348), 2001 to 4278, 2002 to 4193, 2003 to further decline to 4036, picked up somewhat 2004 4049.Many people think accordingly, traditional professional market pattern will be unable to fight the modern circulation industry competitive, professional market in the near future will move towards.
In the face of the crisis in the development of the professional market, we think, the traditional professional market pattern gradually to the modern circulation industry transition is of marketization and industrialization development general trend, but it cannot simply apply western economics about the theory of traditional market organization evolution, simply that the professional market has been unable to adapt to the needs of economic development in Zhejiang, has been no further development potential.To determine whether a professional market vitality, to analyze its development mechanism and the industrial background.At present, the Zhejiang small annual output value exceeding 100 million yuan industrial park features more than 500, depending on the characteristics of park and the development of the industry chain of private enterprises up to 60.Zhejiang province small and medium-sized enterprise occupies the main body of industry cluster development mode determines the professional market still has a very strong vitality.On the other hand and analyzing it with information technology as the representative of the contemporary and new and high technology integration capability, can each other as carriers, interactive development.
Thus, Zhejiang Province, specializing in the further development of the market, the key is how to keep pace with the times, actively make use of modern information technology and network technology to transform and upgrade traditional professional market, the traditional professional market trading mode and the modern e-commerce together organically, conform to the Zhejiang industrial structure upgrading trend, achieve professional market management system a new round of innovation and transformation.
Two, professional market and interactive e-commerce development mode selection
The rise in twentieth Century 70, 80′s information technology, with its wide application and strong practicality, not only leads the rapid development of all walks of life, but also greatly changing the way of life of human society.In the commodity circulation field, also caused the revolutionary transformation in the field of.From the deep understanding of the essence, the professional market is not only a fixed trading places, more important is the market by the load information, as a kind of market transactions, communication and linking producers and consumers, most main is the flow of information through the form to realize.For the Zhejiang province professional market development is actual, to respond to the challenges of the era of information, make up for the professional market of traditional functional defects. To achieve professional market management system innovation, accelerate the realistic path is one of the introduction of information technology and network technology, the use of information technology to further enhance the professional market information function; the realization of e-commerce and traditional professional market integration, the tangible and intangible market development market development organically, foster strengths and circumvent weaknesses, to form a set of product information exchange center, product display center and product delivery center in one of the new professional market.
And professional market to send an advantage first suit, Zhejiang Province in the creation of industry website, implementation of specialized market and interactive e-commerce development also goes in countrywide front row.In 2004 the province with a total of 127 professional market has established a website, 2003 more than doubled, online transactions amounted to 25800000000 yuan.In 2002 the province’s 100 e-commerce pilot enterprises, professional market accounted for 28.In 2004 the “Internet Weekly” published the most commercial value of Chinese websites 100 12 industry categories of those websites, Zhejiang holds one of the 7, and the top 4 were Zhejiang website.In recent years, a large number of industrial cluster as the background, professional market based on the development of the industry Web site, with its good economic benefit and social effect increasingly attracted attention of all walks of life, in Zhejiang province and the national professional market and interactive e-commerce development provides reference development mode.All of the comprehensive professional market and interactive e-commerce development experience, basically have the following kinds of mode:
(a) through a professional market website construction, website market and business integration, the realization of e-commerce and specialized market of interactive development.
This model is mainly characterized by the professional market to build a website, mainly in the market for customers and related businesses to provide new information transaction platform.This is a perfect professional market and e-commerce integration development model.Jiaxing silk trading market is the first to realize from the information released, transaction, payment to the distribution of the entire process of complete electronic business market.On 1999, Chinese silk market through the implementation of “the gold silkworm project” to build “gold silkworm net”, with membership in the form of online transactions, to achieve a very good e-commerce and specialized market integration.Paid membership through the gold silkworm site on the Internet trading platform, the conclusion of the contract; the gold silkworm site information platform, understand trade opportunities and dynamic market.The conclusion of the contract, the Seller shall deliver to the market designated third party warehouse, the buyer will hit the market account payment, by market clearing corporation to fund settlement and transfer of goods certificate, to complete the transaction.In 2004, the market further improve the online trading system, for silk enterprises to provide more personalized service, online transactions amounted to 16200000000 yuan, occupy the market turnover of 90%.As Yuyao China Plastics City to realize the market circulation mode of promotion, in 2002 on the original website correcting, established the “in plastic online”, at present already registered user of nearly 3 ten thousand, long-term Internet release of information enterprises more than 7000, the average daily traffic thousand more than person-time, to become the largest and most authoritative plastic professional website.Shaoxing’s “global textile network” is one of the typical patterns.It relies on China Textile City developed building site spot market, market operators in the website to provide online shops, through online shops to release information, a display of goods, business negotiations, to achieve market tangible and intangible market seamless combination.”Online Textile City” special open up “Textile City virtual market” column, has more than 6000 households provided online virtual horizon, and launched the “procurement area”, “the market” and other columns, for business operators to provide more convenient electronic commerce service.
(two) through market and the site operated separately, the professional market by industry (Professional) website, the realization of e-commerce and specialized market of interactive development
This pattern is the main characteristics of professional market themselves to building a website, but relying on the society established industry (Professional) website, with another force to realize information exchange platform expansion.A few years ago, a group of information industry Nongchao people use Zhejiang to save characteristic industry cluster development and professional market numerous advantages, the early bird catches the establishment of a number of industry website, through the professional market of customers and manufacturers to provide services, gained better benefit.In today’s hardware site as an example, the site was founded in 1998, relying on Yongkang City Hardware industry agglomeration industry background, joining the existing enterprises more than 36000, more than 45000 registered members, average daily traffic exceeds 50000 person-time, daily to provide the latest supply and demand information many 700, hardware industry is the earliest, the most dynamic, the most influential commercial website.In 2003 to become the Zhejiang Provincial Information Industry Department recommended websites, most of the commercial value of Chinese site 100.Each member company to sign and return rate reached 95%, the vast majority of member enterprises through the website of electronic business platform, expanding its own sales channels and visibility, to achieve a “small enterprise, big brand” effect.In the “Internet Weekly” sponsored the “2004 China business web site selection”, today’s network hardware industry ranked website third.Also, China Chemical Network in Zhejiang province chemical industry cluster development as the basis, according to the current development of electronic commerce in China the requirements of electronic payment, logistics and distribution, authentication and other basic conditions are still not perfect situation, worked out a set of the Internet network under the combination mode of development, become the chemical industry important information exchange platform, in 2003 the website high profits amounted to about 23000000 yuan, become one of the leading sheep of industry website.In addition, Chinese clothing net is the typical patterns.
(three) through a professional market and enterprise information integration, improve logistics level, the realization of e-commerce and specialized market of interactive development
With the first two modes are through the website to promote market commodity characteristic photograph is compared, the characteristic of this kind of mode is to further develop the professional market supply channels, and through the supply chain integration, to enhance the professional market distribution function, make professional market become be worthy of the name of the logistics base.In recent years, on one hand because the enterprise informationization construction pace is accelerated ceaselessly, more and more enterprises have their own web site (webpage), so as to build a professional market between convenient conduit provides conditions.On the other hand, with the adjustment and upgrading of the professional market, especially with the self-employed households primitive capital accumulation is completed, company business growing; operating households the expansion of business scale, the objective requirements of further strengthening and more production business links.Production enterprises and enterprises between such common needs, in the information technology and the network technology rapid development situation, gave birth to the third party logistics.At present, with professional market rely on third party logistics has become the logistics industry in Zhejiang province development important way.Such as the Yiwu China Commodity City through the establishment of a modern logistics shipping company, the warehouse, in conjunction Station and access to the large and medium-sized city 160 shipping lines fit together, forming the basis of modern logistics and traditional logistics.
In short, Zhejiang saves professional market to solve a large number of small and medium-sized enterprises of raw materials and market the two big bottleneck problems, promote complete province economy prosperity.With professional market rely on the industry website emerge as the times require, solves in the continuous development of information today, single home alone door the medium-sized and small enterprises can not solve the marketing information flow problems.Can say, industry website and professional market concept, for Zhejiang enterprise to understand the information, open up sales channels, reduce transaction cost and provides great convenience.This is Zhejiang billion professional market and industry website “one branch alone beautiful” true meaning.
Net goods in
This has its own brand, and e-commerce platform to build brand and sales as the main channel of net goods, began to attract more and more consumers.
Ai Rui advisory on 2009, home furnishing daily goods become the new online shopping, home furnishing daily commodity already beyond apparel, cosmetics, mobile phone becomes the first half of the year 2009 the highest category of goods Taobao transaction volume.Consumers began on the network to buy daily consumer goods.
“The wheat bags” have done according to the online shopping orders a from the warehouse delivery.”Net goods” is not only the channel and brand building, is the future development pattern of the enterprise.
Nowadays, the wheat bags of average day sales volume has reached 1000.The Ye Haifeng company has more than 10 individuals from the foreign trade of small team development to the ranks of more than 150 people, among them, customer service staff of more than 40.He has focused on the domestic online shopping on Taobao shop, this year’s sales target is 30000000 yuan.
Ye Haifeng said, his most concentrate on the product itself, other marketing on the net goods is not the most important, because online shopping crowd of price is the most sensitive, but they find the product, on platform of electronic business affairs is not difficult.
At present, the wheat bags products have 7 designers in the design.Ye Haifeng said, he is a partner in the Italy design center, will provide regular latest luggage design information.Moreover, Ye Haifeng has also hired a visual director and photographer, as do before packaging products.
But the wheat bags photographer had found in road net goods model, now has become a favorite, has since become the major cargo net “network model”.
“After a good package, the cumulative sales of more than 5000.”Ye Haifeng said, the wheat bags under this plan to launch new products will reach more than 1, the wheat bags not only under a dozen different sub brand, according to the different groups of style, and other agents of the brand.In order to enrich the product design, Ye Haifeng will try on a nationwide search for a part-time designer, and designers to create a personal brand.
Ai Rui analysts believe that, after ten years of e-commerce in China’s work, online shopping market presents three trends:
One is the “net goods brand” acceleration.Net goods as the first half of this year online shopping market consumer focus, which includes the song Riel, Del such foreign trade to domestic net goods, including wheat bags, zero boy and a number of other based solely on the network development of the net goods brand.
Second is the “mainstream brand of” net sales.The international financial crisis has accelerated the brand manufacturers of network marketing process, and the emergence of a group of “star net goods”.These include both associative, Procter & Gamble, UNIQLO, Dell and other famous international brands, including lining [23.75 3.04%] and other domestic famous brands.
Third is “the mainstream consumption” of online shopping.Data shows, this year first half of the year home furnishing daily commodity sales volume and the amount is more than two times last year.Home furnishing daily commodities in the first half of this year for the first time on sales ranked first, and the end of last year jumped a rank 3, average every minute sold out 438 pieces of home furnishing daily necessities.
Enter the network marketing business or business
The development of the network, is slowly infiltrated in consumer behavior.According to the latest data, by the end of 2007, our country netizen already exceeded 210000000.The huge network community gradually changing people’s consumption habits.In 2007 taobao.com transaction amount breaks through 43310000000 yuan, higher than the number of Huarun million (37900000000 yuan), the big business group (36100000000 yuan), Carrefour (24800000000 yuan), leap for China second major general store.On 2008, 98000000 registered members in taobao.com a daily average of 2500000 transactions per minute, buying 26 of mobile phone, 266 pieces of clothes, cosmetics, 136 pieces of 23 notebook computer, 60 cards and 48 books.
In this situation, the traditional retail industry development online business, expand network channels, seems to be to obtain and maintain competitive advantage essential step.Although the store on the net this block has been widely valued, but in fact, online shopping mall operating there are many practical problems to be solved.Department of cargo operations department Wu told reporters, the biggest disadvantage is the lack of the sense of touch, because the only eye view instead of manual, consumers are often unable to get goods more intrinsic information.For example, a piece of clothes texture, a sound effect and so on, which makes it difficult for consumers on the quality of goods have faith.The mall opened online business is still in the exploring and learning.
Large retail stores to conduct business online at the beginning, the operator did not take the business as the main profit, mostly as a supplement to business entities, or seize the cyber source.People’s livelihood general merchandise online shopping malls operations director Li Jianxing said, shopping online business accounted for only a small share of the whole people’s livelihood general merchandise, the current wait-and-see stage of development.Shop from the line on 2007 up to now, although the overall sales showed a good trend, but sales rose slightly.”Online business and there are many aspects need to be changed, logistics, personnel structure, product structure and other factors and traditional store has the very big difference,” said Li Jianxing, “and did not want to store passenger flow attraction to shop online, only traditional business supplement.”
Financial turmoil
The northwest of Guangzhou Huadu Shiling, a little tiny place, but Xing Luo clouds gathered leather production of more than 6,000 enterprises and more than 11,000 new operators. Walking in the Shiling the street, everywhere hanging leather and raw materials business business of the company sign merchants. It is these small plants, creating an annual output value over 10 billion yuan.
However, the small safety day in previous years, but in the current financial turmoil, in trouble.
“Recently reduced orders for about 20 percent.” Mr. Ho’s handbag factory is only 80 employees, mainly to undertake a number of manufacturers as well as the order of foreign trade companies. From the end of last year, the order of foreign trade companies obviously a lot less. Some not received orders, as uneconomical. In addition, the shipping price of the product can not keep up RMB appreciation, rising labor costs, factory rents doubled and operating costs rise faster, the overall profit margin decreased by 10% to 20%.
Banks in a good small and medium-sized enterprises have orders can loan
On June 20, 2011, the central bank to raise the deposit reserve ratio ( hereinafter referred to as the” standard” )0. 5 percentage points, the renminbi deposit reserve rate entered the 21. 5% historic highs.
The central bank continued to tighten monetary policy, bank deposit and loan for control. Small and medium-sized enterprises want to borrow money from the bank is more difficult. However, on the other hand, according to industry sources, because the small and medium-sized enterprise loan interest rate is very high, so the bank is willing to lend money to small and medium enterprises, which focused on the issue of guarantee and mortgage.
Bank differentiated small and medium-sized enterprises
” Financing difficulty is the old problems, mainly in the more uncertain factors, the major bottleneck or in the guarantee conditions and collateral.” Industrial Bank Chongqing branch of small business center of a responsible person told the reporter of Chongqing morning paper.
In general, the bank will lend to small and medium enterprises, are required in the credit has real estate as collateral, the loan single amount is not too large, even if a risk, because the real estate mortgage, the bank ‘s overall impact is small.
” But the small and medium-sized enterprise need loans are more urgent, if through general approval channels do approval, a lot of enterprises at the time of consumption can not afford, so it requires that we should make a difference between.” The responsible person said.
As it says, this year’s loans to small and medium enterprises have been six times prospective pressure forced to” give high interest to loan money”. Because, if the use of interest rate by means of small and medium-sized enterprises, and from the banks loans, but cost is high, but higher than borrowing low; while continuing to mention, banks can loan money less.
” If the bank hand attaches great importance to this piece of the market, but on the other hand, barriers, apparently made these enterprises to fit in.” The banking industry sources, many commercial bank and each are enrolled exceptionally, loans to small and medium-sized enterprises market distinction to treat, simplify procedures.
With the Industrial Bank Chongqing branch as an example, the risk pricing mechanism, which can lock the back or accounts receivable, and the enterprise’s patent, orders, the pledge of stock rights can all be used to make mortgage. News of the total 3 pages, the page first123
Movies and brand
But from the perspective of the audience, the film of course can not become a classic, at least not the same as the previous step “McDull kindergarten. Why?
Movies and brand, to move people, not the form, but behind the form of content.
McDull stand for is the script, production or use of Chinese Kung Fu factors or only form of interpretation of the script, and really impressed the audience behind the form of the script, screenplay and scriptwriter of human nature insight and inspire the audience on the plot and the lines of the resonance, it is clear “McDull stand” did not do a very good excitation resonance.
Like a brand, spend a lot of costs produced a very grand piece of advertising, creative lack Insight on the core consumer groups, although the picture is very exciting to the audience’s attention, but after stimulation in the mind of the audience leave the awareness of the brand value, so there is nothing to what brand resonance.
2, a film and a brand, need to pass a clear idea and vision.
Leather is too large off two years Qianxiu three Xiang Guobiao
In October 25th, the peak Ann leather company chairman Chen Ronghui, is a special day.
To this day,” shoe upper leather” and other seven national standards, industry-standard validation will be held in Jinjiang, the peak industry limited company. Because it is one of the three revision of national standard drafting unit, become the validation will host.
Seven criteria for the validation, also pulled open in a long-term environmental protection under the weight of the leather industry a new round of self remodeling phase.
Two years Qianxiu three Xiang Guobiao
This is Chen Ronghui suppresses in the heart5 years of breath. By the end of 2003, Adidas a procurement officers arrived at the peak, from the staff time going to work, workplace safety, product quality, to the sewage treatment system, the adidas the procurement staff from the inside to the outside of the peak of the detailed inspection.
Prior to this because, Nike, Reebok peak ANN has become the international big brand suppliers, the international procurement requirements, Chen Ronghui is confident, peak security software and hardware facilities fully able to pass. However, the procurement staff before leaving a problem that Chen Ronghui did not know what to say.
” The procurement staff and he asked me at that time the implementation of shoe upper leather wear degree, I suddenly do not know how to answer.” To answer Chen Ronghui’s not really did not know of GB data, but at the time the requirements of national standard and international standard, differ too far,” said out, people of China leather industry impression immediately discount.”
Although it did not affect the peak and the adidas continued cooperation, but rather stimulated Chen Ronghui, this has determined to revise a convergence with the international leather standard. ” At that time, I found the National Standards Commission and the China leather and footwear industry research institute, and they discuss GB why with international and the international market standard gap so big, and put forward to hope from our led to revision of shoe upper leather GB, but then GB just begin to carry out, in accordance with the provisions of, need5 years later will change again.” Under the amendment of national rules, Chen Ronghui was unable to do so.
” By 2006, I learned that the shoe upper leather national standards will launch a new round of revision, will once again find GB appoint and Chinese leather and shoemaking industry academy, our peak an upper leather indicators show they discuss, they discussed and field trips, decided to use the leather uppers standard revision task to do to us, in addition to” standard” and” wet blue leather cattle leather acceptance, signs, packaging, transport and storage of” two GB also let us draft.” Chen Ronghui told the reporters.
Get upper leather revision task Chen Ronghui won’t let go of the Chinese shoe upper leather full convergence with international standards of the opportunity, in the next two years, Chen Ronghui began to devote themselves to study the upper leather requirement of each index, and their absorption into the GB, eventually formed in October 25th to the experts. The manuscript.
In October 25th the standard validation, when China Leather Footwear Industry Research Institute technical director, China Leather Association Technical Committee Director Zhang Xiaolei after the peak Ann draft” of shoe upper leather” national standard draft was made after evaluation: from the peak on Revision of the new national standard and international standard conform, will push China Leather Industry quality and technical level to the last step, but also can push the downstream footwear development. Now sat next to Zhang Xiaolei Chen Ronghui, with words of praise, face do not see any of the changes.
Out of the green shade
Chen Ronghui for the revision of shoe upper leather GB busy for two years, it is the leather industry in environmental protection under the pressure of before two years.
Since 2006, the national environmental protection policy tightening, leather industry is regarded as the traditional pollution industry, naturally become the state environmental protection policies and focus of “care” of the object, the latest national formulate leather wastewater discharge standards, even lower than the developed countries the standard of Italy leather industry.
The national government at present, Quanzhou ‘s leather industry is to possess. Early last year, Jinjiang city to carry out “retreat 2 into 3″ punish,1leather enterprises are required to close, the other 9 companies were relocated to the An Dong industrial park. Shortly thereafter, Jinjiang Mu tannery centralized control zone and the Quangang PU leather control district was ordered rectification, PU leather control area9 enterprises or even by the State Environmental Protection Administration requirements” to rectify”.
In this wave of environmental protection storm, Chen Ronghui in the vortex center, Jinjiang city last year the” retreat”, Ann is the peak was asked to relocate one of enterprises. ” Move in Jinjiang or to the peak, is a good thing.” Removal while has brought a lot of trouble, but Chen Ronghui has his own views,” the polluting enterprises to move out of urban areas, while Jinjiang’s progress, begin to pay attention to the taste of the city. For me, to industrial zones, the development space becomes larger, and the industrial area where centralized sewage treatment, a single enterprise sewage treatment cost down.”
However, a simple relocation did not let the leather enterprises out of the green shadows,” if the contamination with removal, it would not have any effect, the enterprise will ultimately be eliminated.” Therefore, these two years, Chen Ronghui spent about 20000000 yuan in environmental protection facilities and new technology research.
Input output peak is how to become Quanzhou leather industry is one of the pioneer of environmental pollution. ” This year we have invented the ‘ environment friendly depilation composition and water bath depiltion method ‘, changed the cattle will be dissolved into the water discharged fur directly, not only a waste of fur, but also pollutes the environment of traditional practices, but the ox hair roots intact from Kraft pulled down, or is made brush carpet.” Chen Ronghui says, current, peak Ann research process has to make leather almost no part can be fully utilized,” hide the fat can be processed into the oil industry, bits and pieces can be refined into industrial glue, before these are discharged directly.”
” In the national export a series of leather industry adverse environmental policy, a peer on leather industry lost confidence, I will encourage them, leather is a long industry chain industry, production of farmers to cattle farming, life of people to eat beef, with goods, and with our people’s living standard improvement on leather goods, demand will increase, so the leather industry will not disappear.” Chen Ronghui said,” the most important is to want to do well, environmental protection, the front is a day.”
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